THE SEED WAS PLANTED YEARS AGO.

FIRST IT WAS SUSTAINABILITY ACTIVISM, THEN OUTING CRACKS IN SOCIETY ACROSS VARIOUS INDUSTRIES THROUGH INVESTIGATIVE JOURNALISM, AND AGAIN EXPANDING TO THE STUDY OF THE FABRICATED IMAGE. THE IMAGES WITH WHICH CORPORATIONS HAVE PAINTED A FALSE SENSE OF REALITY WHICH IS TO THE DETRIMENT OF THE PEOPLE'S INHERENT RIGHTS AND FREEDOMS.

FINALLY, IT GOT TO THE CORE, THE ESSENCE UNDERLYING THE ONE BIG ISSUE THAT LEADS TO ALL ISSUES: 

THE WAY WE MANAGE PEOPLE. INCLUDING OURSELVES. 

INDEPENDENT CREATOR RIGHTS ARE PEOPLE RIGHTS. 

BECAUSE WE ARE ALL CREATORS.